Milan is not the type of city that welcomes you with a warm hug. Milan is an Ice Queen who lives in the breathtaking Duomo Di Milano built in Gothic style. Many see Milan as the grey financial hub of the country, but Milan is undoubtedly the heartbeat of Italy. The city is infused with a breeze of Renaissance, rich culture and futuristic flair. While Florence screams art, Venice for the romantics, Rome for those who have faith, Milan is where people come to close a deal or smell the Euros or most frequently to indulge in the latest trends of fashion. The city attracts Asian, Middle Eastern, Russian and few European fat cats on a daily basis. The city also has things to offer for those whose pockets are not so deep.
Via Montenapoleone has long been home to many luxury fashion brands and filled with affluent international customers, la crème de la crème of the Milanese socialites and A-listers. It’s the most elegant street in whole of Milan. The street was named after a bank, Monte Camerale di Santa Teresa in 1786. The current name of the street dates back to 1804, the Napoleonic era. During the beginning of 19th Century, the street was rebuilt with a Neo Classical touch. The Roman City Walls erected by the Emperor Maximian in 18th Century were replaced with Neo Classical arches.
Via Montenapoleone fashion district is also called the Quadrilatero Della Moda. Via Montenapoleone, Via Manzoni, Via Della Spiga and Corso Venezia form the outsides of the quadrilateral. Streets inside the quadrilateral are Via Borgospesso, Via Santa Spirito, Via Gesu, Via Sant’Andrea and Via Bagutta.
For some, Via Montenapoleone is another world; for many, it is an experience; for few, the street is a second home. In these luxury boutiques, even the beautifully made products live a life. The meticulous way of life of some big guns was born here.Everything in this magical fashion district is far from cost effective, but gimmicky and distracting. The pedestrianised streets are filled with runway ready creatures with sartorial elegance that have visited the area for some serious shopping or for an afternoon stroll. Many who visits the fashion district builds an emotional attachment with most of the products displayed which are made with a hint of regency elegance.
In reality, this fantasy world where you can smell luxury is one of the highest contributors to the Italian economy. The ultra luxury retail experience is not completed if you haven’t stepped inside the Caffè Cova to taste a perfectly brewed cup of Cappuccino or a glass of Prosecco. Caffè Cova is one of City’s oldest pasticcerie. The location of the Cova is envied by many fashion houses. Caffè Cova was recently acquired by LVMH in order to carry its legacy forward.
The top ten most expensive shopping districts to rent (per sqft) in 2014/15
- USA New York Upper 5th Avenue USD 3,500, ranked second last year
- Hong Kong (China) Hong Kong Causeway Bay USD 2,735, ranked first last year
- France Paris Avenue des Champs-Elysees USD 1,556, also ranked third last year
- UK London New Bond Street USD 1,216, also ranked fourth last year
- Australia Sydney Pitt Street Mall USD 1,016, ranked eighth last year
- Italy Milan Via Montenapoleone USD 998, also ranked sixth last year
- Japan Tokyo Ginza USD 953, ranked fifth last year
- South Korea Seoul Myeongdong USD 932, ranked ninth last year
- Switzerland Zurich Bahnhofstrasse USD 875, ranked seventh last year
- Russia Moscow Stoleshnikov USD 557,ranked 12th last year