On the third generation of family ownership, Avakian, a jeweller with a global presence in the making, had its beginnings in Lebanon. Following in his parent’s footsteps, Bulgarian born Edmond Avakian, a civil engineer and gemologist, established the very first boutique store in Geneva in 1985. Avakian’s collections are recognised for diverse design inspirations that range from architecture of Lebanon to the natural beauty of the Riviera.
The Jeweller Gradually Gained Renown, Opening Stores Around The World Including In London, Moscow, Beverly Hills And New York
In addition to their versatility, designs are elevated with a stunning finish and can also be worn during the day as well as night. Another unique aspect is that many collections have interchangeable elements, which can be done with a few simple clicks. Among its early collections are its very first watch collection introduced in 1988, Tzarina named after the Russian word for princess.
Another unique aspect is that many collections have interchangeable elements, which can be done with a few simple clicks
The jeweller gradually gained renown, opening stores around the world including in London, Moscow, Beverly Hills and New York and eventually made a prominent foray into glitz and glamour adorning A-list celebrities at the Cannes film festival in 2013. The jewels are also a regular fixture at other red carpet events such as the Oscars, and the Golden Globes. Royalty from various corners of the world and stars such as Ursula Andress, Catherine Deneuve and Madonna have been among their clientele who have found favour with their distinctive designs.
The remarkable craftsmanship of Avakian collections can be traced to a 30-year working relationship with Swiss and Italian workshops
The remarkable craftsmanship of Avakian collections can be traced to a 30-year working relationship with Swiss and Italian workshops be it for goldsmithing,enameling or stone setting. Amongst its collections Riviera, Cache and Links convey Avakian’s artistry, versatility and exquisite detail that define the brand. Crafted to bear unconventional shapes and intricate touches that only the wearer can know these pieces are all about beauty and inspiration.
Solidly studded with precious coloured gemstones that extend inside and out, each ring is crested with a marquise cut stone framed with white diamonds. Smooth to the touch, meticulously cut gemstones wrap the inside of the ring as well. Cache comes in a choice of blue sapphires, emeralds, rubies, black, white and yellow diamonds, pink sapphires or amethysts.
Price: Euro 39,000 (USD 44,240)
Inventive and versatile this collection of chain bracelets is enveloped in a choice of gemstones ranging from white or black diamonds, yellow, blue or pink sapphires and tsavorites. Set in one colour or two colour stones, the pieces can be worn for various occasions. Price: Euro 59,000–85,000 (USD 66,925–96,420)
A tribute to the undulating coastline, the designs spiral like swirling waves glistening in the sun. A specialty about this collection is the interchangeable gemstone droplets that emerge from pendants, earrings, and rings. The collections are embellished with diamond, rose, quarts, South Sea pearl, carnelian, ruby, sapphire and more. Price: Euro 10,000–39,000 (USD 11,308–44,240)