What is already a novel design – a product of research, innovation and artistry – the Arusha cups take the Perfect Coffee Cup and somehow makes it better or more interesting to say the least. Each cup is a hand painted masterpiece – the work of London jewellery designer Gail Klevan. Distinctive patterns using hand engravings, paints and gold and silver leaf add character to each receptacle.

The fact that there are three distinct designs within a particular colour palette and hand decorated to showcase the artist’s craftsmanship makes each cup in the collection valued collectibles. The collection’s aesthetic appeal is enhanced by the optical-quality acrylic surface on which the design is applied producing a shimmering, ever-changing iridescence.

As with all DEVIEHL designs the Arusha collection has the signature conically shaped cup that fits into a profiled base using a special retaining mechanism. This technology reduces spillage making it ideal use on yachts or jets. DEVIEHL technology retained in this collection is composed of 25 separate components and the advanced insulation technology allows the coffee to be kept at optimal drinking technology for longer. The inner form of the cup is a result of fluid

 Arusha Espresso cup: Gail Klevan hand-painted grey multi-coloured design

Arusha Espresso cup: Gail Klevan hand-painted grey multi-coloured design

dynamics research which ensures maximum “Crema” formation. Fusion of unconventional materials that go into the cups include exotic woods such as Cocobolo and Zebrano, as well as hydrophobic leathers and carbon fibre. The resulting tactile sensation is what enhances the coffee drinking experience.

THE MAKING OF THE PERFECT COFFEE CUP

Andreas Bös an engineer by training and specialist in product innovation and Jonathan Strauss with a background in luxury watches first met in 2011 at the London Business School while they were both taking the Sloan Masters programme. Their mutual love of coffee led them to realise that coffee had become a luxury when considering that a domestic coffee machine was prices at USD 25,000 and coffee beans eaten and excreted by Indonesian civets cost USD 600 one kilo.

Seeing that coffee cups were usually white and ordinary in design Bös and Strauss set about developing a product on par with the drink’s status. It led to a two year process of research and development that began by looking at the fundamental elements of cup design. Firstly as the shape of the traditional cup wasn’t conducive to maximising the froth that makes a great cup of coffee they turned technology for answers. Part of the research was conducted through a German engineering company that used complex fluid dynamics – the technology used to design formula one cars. This technology was used to optimise the profile of the inner form of the cup to create a vortex when coffee is poured. It resulted in the ideal amount of crema and aroma, both defining traits of a great espresso. The cup’s curved sides also possess an insulation system that keeps coffee at optimal temperature for longer periods.

Bös and Strauss also discovered that coffee drinkers prefer to support the cup between both hands and thus the cups are without handles.A harmonious shape with tactile materials was essential. Moreover since the cups are without flat bottoms the conical form is coupled with a natural rubber retaining system into which it fits snugly.

SINCE THE CUPS ARE WITHOUT FLAT BOTTOMS THE CONICAL FORM IS  COUPLED WITH A NATURAL RUBBER RETAINING SYSTEM INTO WHICH IT FITS SNUGLY.

DEVIEHL Arusha Espresso Cups

Cup: Gail Klevan hand-painted grey multi-coloured design and fine porcelain inner with silver colour mirror finish. Advanced insulation technology (DIT) .

Chassis: DeviehliumTM, silver coloured brushed finish with Gail Klevan hand painted grey multi-coloured inset full surface panel. Natural rubber cup retention system.

Specifications:

Cup : 7cl, D64 x H85mm, 110g

Chassis : L180 x W70 x H90mm, 200g

RRP : GPB 590 (USD 896)

Cup: Gail Klevan hand-painted magenta multi-coloured design and fine porcelain inner with silver colour mirror finish. Advanced insulation technology (DIT).

Chassis: DeviehliumTM, silver coloured brushed finish with Gail Klevan hand painted magenta multi-coloured inset full surface panel. Natural rubber cup retention system.

Specifications:

Cup : 7cl, D64 x H85mm, 110g

Chassis : L180 x W70 x H34mm, 210g

RRP : GPB 590 (USD 896)

Cup: Gail Klevan hand-painted blue
multi-coloured design and fine porcelain inner with silver colour mirror finish. Advanced insulation technology (DIT).

Chassis: DeviehliumTM, silver coloured brushed finish with Gail Klevan hand painted blue multi-coloured inset full surface panel. Natural rubber cup retention system.

Specifications:

Cup : 7cl, D64 x H85mm, 100g

Chassis : L180 x W70 x H34mm, 240g

RRP : GPB 590 (USD 896)

“We are not in the business of selling thousands of cups. This was always going to be a very exlcusive product. The beauty is that you put the pieces next to each other and every piece is different because the grain of the wood or marble is different”

The 70ml expresso cups launch range is produced with immaculate finishes of leather, marble, exotic wood and carbon-fibre. These materials are handcrafted by specialists in each region. For instance single pieces of buffalo hide leather are stretched using a traditional process in France known as “gainerie” and treated with a hydrophobic nano-coating used in the watch industry and on mobile phones. The exotic wooden cups are hand-turned in Germany from cocobolo and zebrano woods and lacquered with five to seven high-gloss layers.

“We are not in the business of selling thousands of cups. This was always going to be a very exlcusive product. The beauty is that you put the pieces next to each other and every piece is different because the grain of the wood or marble is different,” says Bös.