Vespa’s Milan-based manufacturer, Piaggio tied up with Coty to produce these innovative perfumes. The fact that the scents are of a scooter brand gets you thinking. However, with its Hollywood glamour and chic appearance, it does not take long for one to realise that the scents too reflect that elegance as well as playfulness of the scooter. “The two complementary Vespa fragrances capture the exhilarating thrill of taking a ride along the Italian Riviera. Feel the wind in your hair and the sun on your skin as you live in the moment, enjoying the sweet side of life with friends and lovers. Together, you can travel the road to happiness…”

The music in the advertisement is catchy and gets your toe tapping… “Set against the backdrop of a charming coastal Italian village, the aspirational adverts feature pleasure-seeking groups of beautiful young men and women astride their colourful scooters, relaxing, laughing and living for the moment.”

 A celebration of friendship and freedom, the male fragrance ad depicts three stylish guys chilling out, feet up on their Vespas, probably watching girls go by. Vespa for Him is inspired by the fun loving, pleasure seeking Italian male lifestyle. The fragrance is to achieve seduction and dreams without limits.

The fragrances are presented in ultra-stylish glass bottles  that are inspired by the classic Vespa scooter design

The fragrances are presented in ultra-stylish glass bottles that are inspired by the classic Vespa scooter design

“Take me on your Vespa
Take me for a trip
Take me on your Vespa
Baby let’er rip
Take me on your Vespa
Take me for a trip
Turn me on, turn me on, turn me on, turn me on”
V.E.S.P.A by Dimie cat

Vespa for Him Packshot LDVESPA FOR HIM

A WOODY SPICY FRAGRANCE

Top Notes: Grapefruit, Juniper Berries, Violet Leaves Accord
Heart Notes: Lavender, Pink Pepper, Pineapple Accord
Base Notes: Patchouli Heart, Suede Accord, Vetiver
Perfumer: Juliette Karagueuzoglou (IFF)
Range: Eau de Toilette 30ml, 50ml
Deodorant Natural Spray
Deodorant Body Spray
Shower Gel 200ml

Vespa for Her, is a floral solar fragrance with citrus hints that capture the spirit of a radiant woman whose inner beauty shines like the sun. The advert reflects this, where two gorgeous, carefree girls are captured sitting pillion on a scooter, looking breezy and trendy in shades and heels in a playful moment of flirtation.

VESPA FOR HER

A CITRUS FLORAL SOLAR FRAGRANCE

Top Notes: Cedrat Sorbet, Bergamot, Ginger
Heart Notes: Orange Flower Absolute, Heliotrope Flower, Apple Accord
Base Notes: Cedarwood, Vanilla, White Musks
Perfumer: Nicolas Beaulieu (IFF)
Range: Eau de Toilette 30ml, 50ml
Deodorant Natural Spray
Deodorant Body Spray
Shower Gel 200ml
Body Lotion 200ml

The duo range advertisement shows two gorgeous couples laughing together as they relax against a pair of scooters, in true carefree Italian style, fun and freedom.

The fragrances are presented in ultra-stylish glass bottles that are inspired by the classic Vespa scooter design. The bottle has the Vespa logo in silver. The flacon’s clean lines, tapered sides and curved corners echo the unmistakable shape of the scooter fairing, whilst the round silver cap with its flared-out collar is reminiscent of the Vespa handlebars. The juice of Vespa For Him is a light blue that evokes Mediterranean seas and skies; the fragrance For Her is coloured soft pink for an elegantly feminine feel.

Both scents are housed in a chic white box decorated with either a striking navy or soft pink colour block that’s emblazoned with the Vespa name and a charming scooter motif. As a finishing touch, the pack is wrapped in a band of the tricolour flag for a distinctive Italian flavour.

Like all classics, Vespa only gets better with time. And, it has done so by venturing into a non traditional area. Vespa is not just a scooter but an Italian icon. Discover Vespa For Him and For Her for an alluring taste of freedom.