Each year, Andrew Martin selects the world’s 100 most beautiful projects and publishes them in the book Interior Design Review. The designer of the year is chosen from among the selected designers. Jorge Canete has appeared in the last six consecutive editions and this year has won the 2014 Award.
Jorge Canete is the first Swiss interior designer ever to receive this prestigious international recognition. Previously, the Andrew Martin Oscar was granted to interior designers such as Kelly Hoppen (1996 – UK), Kit Kemp (2008 – UK), Axel Verwoordt (2009 – Belgium), Martyn Lawrence-Bullard (2010 – USA),and Rabih Hage (2011– Lebanon).
Being the first Swiss national to win the Oscars of the interior design world, this award represents the emphatic recognition of the Swiss designer’s signature: design from within and a poetic style that skilfully blends memory and modernity. Jorge Canete has ensured in his work a seemingly magical dialogue between baroque elements, designer furniture and works of contemporary art. “It is like a dream, because if we take the previous winners there are many designers that I admire, such as Axel Vervoordt. Being with them on the list, seems very unreal to me! And I am also happy that Switzerland, which is a small country has finally a representative in the Andrew Martin’s worldwide Winners!” says Jorge with great pride.
Recognising the importance to pay tribute to the past, to our roots while blending it with contemporary elements, Jorge mixes facets from different periods such as antiques with modern art. “For me it is a normal balance: the past and the present. Poetry is also very important for me. It gives sensibility to a décor and opens the door of dreams…”
This award also, meanwhile, highlights his ingenious and original working method. While performing each project, the interior designer applies a personal formula that combines three sources of inspiration: the client’s personality, the place of the residence and, lastly, its surroundings. This helps Jorge to create ultra-personalised projects. The resultant of the equation is unique and coherent every single time. Inspiration is drawn from everything such as movies, books, nature, artists and their work and music. The vibrant emotions that are generated by these are essential for creativity. However for Jorge the most important aspect is to, “materialise the client’s emotions inside their homes.”
By drawing in the colours of the outside into the home, Jorge creates a sense of harmony and real dialogue with the environment. He is eclectic with his choices depending on the story, where he mixes vintage, antique or contemporary furniture. “Colours are most of the time inspired by what we see through the windows.”
Interior Design Philosophy, which is Jorge’s studio is located in a castle built in the 18th Century, where the Philosopher Voltaire spent some of his days. The studio is located close to Geneva. Jorge has given the freedom to contemporary artists to stage temporary exhibitions in his space.
Serendipity is one of his favourite words, which literally means happy accident or pleasant surprise, specifically, the accident of finding something good or useful while not specifically searching for it. “It is also part of my process and as Paul Éluard wrote: There is no such thing as chance, only encounters.” While Jorge has not been to Sri Lanka, he says that he is a “tea lover so I very often drink rare blends coming from your Island. By drinking tea from Sri Lanka, it is a nice way to imagine and dream about your landscape…”
Good or bad taste is not relevant to Jorge Canete, what is important is to respect the personality of the clients and their emotions. This has entailed him creating beautiful interiors that has gained international recognition.