Starting her career as a web designer and developer in Oman, Samadara first dabbled in the field of logo and graphic designing upon the request of a client from Australia who insisted on her designing a logo for his company. “At that time I was not familiar with graphic designing. I did some research and taught myself how to use the related tools. After which I designed and presented three concepts to the client and he liked one of them. That was the start,” reflected Samadara looking back at her career through the years.
Initially embarking on a freelancing career in designing, she later went on to embrace the art full time, finding an undying passion for identity designing. However, the road to success was rigged with many obstacles where at times she was left feeling quite overcome. “In online galleries I found amazing designs of expert designers and at that time I thought will I ever be able to do this kind of designs. They were amazing. And then I opened a few online accounts and even though I had doubts I uploaded my designs. Surprisingly I received good feedback from fellow members of the galleries and later on even clients. Therefore, the internet opened a whole new world to me.”
“At that time I was not familiar with graphic designing. I did some research and taught myself how to use the related tools. After which I designed and presented three concepts to the client and he liked one of them. That was the start…”
The Winning Design
The winning design is Samadara Ginige’s own personal identity or logo, which represents and reflects her character as a designer who has been in the industry for nearly a decade while portraying her simplistic yet sophisticated approach when designing. The logo is comprised of Samadara’s initials ‘S and G’ laid out in a plain background hued either grey or white where the logo itself takes on a grey, black or white colour. Revealing her creative technique Samadara said, “I have a limited colour palette when designing. I select a maximum of two or three colours. I always believe that you can show more with less and that you don’t have to have all the colours. A logo should be simple where when it’s minimized to 50 or 60 pixels, it could be clearly seen. Therefore, less clutter can convey what you actually want.”
Departing from the norm of showcasing her profession through perhaps a model of a brush or pen, Samadara used S and G to produce a monogram that connects to create an infinity loop, which she believes perfectly represents her as a designer and developer who can deliver “end to end solutions from design to development”. The logo attempts to draw in several different aspects, namely simplicity, professionalism, elegance, uniqueness as well as sharpness depicting a harmony with all to display a distinctive figure.
“I researched and saw many logos of designers with the pencil and brush, basically these icons were over used. Therefore, I decided not to go with such icons and to make my design simple showcasing what I want to show, such as the fact that I am a designer and a female in a field that is mainly dominated by males. I also wanted other female designers to be inspired as well,” emphasised Samadara.
“I always believe that you can show more with less and that you don’t have to have all the colours. A logo should be simple… Therefore, less clutter can convey what you actually want.”
Samadara took three weeks to create the logo using digital surfaces only. Samadara began her design process by first sketching all ideas that flickered through her mind with pencil on paper. Once she settled on the model that she intended to use, she then scanned it and made the vector version with Adobe Illustrator CS6 ultimately using Adobe Photoshop CS6 to present the logo.
About The Award
Organised by OMC Design Studios SRL, the A’ Design Award is for designers, innovators and companies, where submissions are made for selection. The best in each category are decided by a jury consisting of design professionals and academics. The Award consists of 75 categories and for the year 2013-2014, the number of submissions exceeded 12,000 out of which nearly 6,000 were disqualified. From the remaining only 600 managed to claim the prizes assigned for each category. Winning designs are exhibited in the temporary MOOD: Museum of Design while the Award night is hosted each year in Como, Italy.