Always driving the trends, pushing the envelope and exploring new territories, Grammy-Award winning Rihanna launched her newest fragrance, Rogue by Rihanna. She created this adventurous scent for the woman who, like herself, radiates edginess and confidence but is also flirty and feminine. Rihanna exudes strength, femininity and mischief conveyed to her fans through music, unpredictable fashion choices, memorable unapologetic performances, and now through her fragrance, Rogue.

Rihanna takes you on a daring journey with her new fragrance, Rogue by Rihanna

Rihanna’s bold approach to life pushes the boundaries of convention, proving that Rogue is a state of mind. A perfect blend of powerful and playful, the fragrance encourages all women to live life on their own terms, showing you strength and beauty.

“People are always changing and evolving, and with Rogue, my new fragrance, I wanted to switch it up to reflect who I am today. It’s a personal fragrance that’s more self-aware. It’s Rogue, it’s me,” says the songstress. “This scent embodies demure feminine qualities yet carries into an audacious new moment. I made it for all women, for every mood, because we all want to project our true selves.”

A perfect blend of powerful and playful, the fragrance encourages all women to live life on their own terms,
showing you strengthand beauty

“Every element of the fragrance reflects Rihanna’s dynamic spirit and relentless passion and strength. It is an amazing fragrance befitting this amazing talent,” said Donald Loftus, President of Parlux, the company behind the production of all Rihanna’s fragrances.

Perfumer Marypierre Julien said, “I was inspired to create a fragrance that is as spontaneous and direct as Rihanna is and emulates her bold approach to her life. She is not afraid to reveal her mischievous side, showing off her true powerful femininity.”

Capturing the mischievous nature that lies within every modern woman, Rogue by Rihanna has a bold yet flirty composition

Rihanna was photographed by Mario Sorrenti, styled by Mel Ottenberg, hairstyling by Yusef Williams and makeup by Lucia Pieroni, for the campaign.

ROGUE BY RIHANNA

A DARING STRUCTURE: DIRECT AND BOLD

This fragrance is unexpected in the few ingredients it contains. A short formula, the fragrance is not hiding its unique character, it is direct with a bold signature.The fragrance’s character blazes with a confident and sensual statement.

A MISCHIEVOUS CORE

A surprising core vibrates within this fragrance, the unexpected combination of feminine jasmine and plum meets a traditionally masculine note of patchouli for a mischievous core.

THE FRAGRANCE — FLIRTY SENSUAL ORIENTAL

Capturing the mischievous nature that lies within every modern woman, Rogue by Rihanna has a bold yet flirty composition.

 

TOP

Flirtatious petals of Lemon Blossom and Cyclamen are brightened with Bergamot and spiced with Pink Peppercorn

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MID

Jasmine, Rose and Muget fused together with Juicy Plum and Suede

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BASE

Sandalwood, Patchouli and Golden Amber surround decadent Vanilla and Sensual Musk

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THE ROGUE BOTTLE AND COLLECTION

With a chic yet edgy aesthetic, Rihanna designed this bottle reflective of her personality. From top to bottom,it showcases sensual strength with six spikes inverted at the base and rising into a soft rose gold collar and draped in a stingray-inspired motif at the cap.

 

Eau de Parfum

1.0 oz 30 ml

1.0 oz 30 ml

2.5 oz 75 ml

2.5 oz 75 ml

4.2 oz 125 ml

4.2 oz 125 ml

0.20 oz Roller Ball 6 ml

0.20 oz Roller Ball 6 ml

Body Lotion 6.7 oz 200 ml

Body Lotion 6.7 oz 200 ml